EMJ_Instrumental_and_PoliticalCSR.pdf (635.14 kB)
Firm-level indicators of instrumental and political CSR processes – a multiple case study
journal contribution
posted on 2023-06-07, 07:39 authored by Ulf Henning Richter, Vikrant ShirodkarVikrant Shirodkar, Namita SheteRecent studies have been increasingly distinguishing between instrumental and political approaches to corporate social responsibility (CSR). However, few studies have explored the firm-level processes generating these types of CSR engagements. Using Basu and Palazzo's (2008) proposition to model CSR as a process of sensemaking, we suggest that multinational enterprises use different processes in developing capabilities around instrumental and political CSR. Our qualitative multiple case–study analysis is based on data from 42 in-depth, semi-structured interviews with 27 senior managers from British American Tobacco, Nestlé, and Hewlett Packard. Our findings from the three cases indicate that instrumental and political CSR are characterised by different sensemaking processes. We also find evidence for overlapping of processes between instrumental and political CSR.
History
Publication status
- Published
File Version
- Accepted version
Journal
European Management JournalISSN
0263-2373Publisher
ElsevierExternal DOI
Issue
2Volume
39Page range
279-290Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2020-07-30First Open Access (FOA) Date
2022-07-30First Compliant Deposit (FCD) Date
2020-07-29Usage metrics
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