Self-construal priming reconsidered: comparing effects of two commonly used primes in the UK and China

Yang, Shengyu and Vignoles, Vivian L (2020) Self-construal priming reconsidered: comparing effects of two commonly used primes in the UK and China. Open Science Journal, 5 (3). pp. 1-32. ISSN 2466-4308

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Abstract

Self-construal priming was devised to mimic the effects of chronic cross-cultural differences. Primes designed to activate independent/interdependent self-construals have been found to affect numerous culturally relevant outcomes. However, researchers have rarely checked precisely what these primes activated, nor tested their cross-cultural equivalence. We compared two common priming tasks, Similarities vs. Differences with Family and Friends (SDFF) and Sumerian Warrior Story (SWS), across seven dimensions of independence/interdependence among 118 British and 178 Chinese participants. The two tasks activated different combinations of self-construal dimensions. SWS showed a similar pattern of effects across cultures, whereas SDFF more strongly affected Chinese participants. Neither manipulation closely mimicked the pattern of pre-existing cross-cultural differences between samples. We propose researchers should develop more precisely targeted self-construal primes.

Item Type: Article
Keywords: culture as situated cognition, independence and interdependence, individualism and collectivism, multidimensional self-construals, priming
Schools and Departments: School of Psychology > Psychology
SWORD Depositor: Mx Elements Account
Depositing User: Mx Elements Account
Date Deposited: 20 Jul 2020 07:33
Last Modified: 20 Jul 2020 07:45
URI: http://sro.sussex.ac.uk/id/eprint/92615

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