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When more is less and less is more: anchoring perceived calories through visual complexity
conference contribution
posted on 2023-06-09, 21:13 authored by Alexandra Festila, Ruxandra LucaThe present research looks at the effects of visual complexity (vs. visual simplicity) of package design on consumers’ calories estimation. Our findings suggest that restrained (vs. unrestrained) eaters estimate more (vs. less) calories from visually complex (vs. simple) packages.
History
Publication status
- Published
Journal
ACR ProceedingsPublisher
Association for Consumer ResearchPublisher URL
Volume
47Page range
968-968Event name
The Association for Consumer Research ConferenceEvent location
Atlanta, GeorgiaEvent type
conferenceEvent date
October 17-20, 2019Place of publication
Duluth, MNISBN
9780915552801Department affiliated with
- Strategy and Marketing Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2020-05-21Usage metrics
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