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Diffusion of shared goods in consumer coalitions. An agent-based model

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posted on 2023-06-09, 21:07 authored by Tommaso CiarliTommaso Ciarli, Francesco Pasimeni
This paper focuses on the process of coalition formation conditioning the common decision to adopt a shared good, which cannot be afforded by an average single consumer and whose use cannot be exhausted by any single consumer. An agent based model is developed to study the interplay between these two processes: coalition formation and diffusion of shared goods. Coalition formation is modelled in an evolutionary game theoretic setting, while adoption uses elements from both the Bass and the threshold models. Coalitions formation sets the conditions for adoption, while diffusion influences the consequent formation of coalitions. Results show that both coalitions and diffusion are subject to network effects and have an impact on the information flow though the population of consumers. Large coalitions are preferred over small ones since individual cost is lower, although it increases if higher quantities are purchased collectively. The paper concludes by connecting the model conceptualisation to the on-going discussion of diffusion of sustainable goods, discussing related policy implications.

History

Publication status

  • Published

File Version

  • Published version

ISSN

2057-6668

Publisher

SPRU

Pages

53.0

Place of publication

Sussex

Department affiliated with

  • SPRU - Science Policy Research Unit Publications

Institution

University of Sussex

Full text available

  • Yes

Legacy Posted Date

2020-04-20

First Open Access (FOA) Date

2020-04-20

First Compliant Deposit (FCD) Date

2020-04-20

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