__smbhome.uscs.susx.ac.uk_tjk30_Documents_IJPE-D-17-00843_marianna 23 May 2018.pdf (4.75 MB)
Reverse logistics pricing strategy for a green supply chain: a view of customers’ environmental awareness
journal contribution
posted on 2023-06-09, 20:29 authored by Daqiang Chen, Joshua Ignatius, Danzhi Sun, Shalei Zhan, Chenyu Zhou, Marianna MarraMarianna Marra, Mehmet DemirbagThe effectiveness of a reverse logistics strategy is contingent upon the successful execution of activities related to materials and product reuse. Green supply chain (GSC) in reverse logistics aims to minimize byproducts from ending up in landfills. This paper considers a retailer responsible for recycling and a manufacturer responsible for remanufacturing. Customer environmental awareness (CEA) is operationalized as customer word-of-mouth effect. We form three game theoretic models for two different scenarios with different pricing strategies, i.e. a non-cooperative pricing scenario based on Stackelberg equilibrium and Nash equilibrium, and a joint pricing scenario within a cooperative game model. The paper suggests that stakeholders are better off making their pricing and manufacturing decision in cooperation.
History
Publication status
- Published
File Version
- Accepted version
Journal
International Journal of Production EconomicsISSN
0925-5273Publisher
ElsevierExternal DOI
Volume
217Page range
197-210Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2020-02-03First Open Access (FOA) Date
2020-03-04First Compliant Deposit (FCD) Date
2020-02-03Usage metrics
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