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From acceptance to adaptive acceptance of social media policy change: a set-theoretic analysis of B2B SMEs

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Version 2 2023-06-12, 09:20
Version 1 2023-06-09, 20:29
journal contribution
posted on 2023-06-12, 09:20 authored by Federico IannacciFederico Iannacci, Colm Fearon, Kristine Pole
Drawing on theories of mindfulness, this paper aims to introduce the concept of adaptive acceptance of social media policy change in the context of Business-to-Business (B2B) Small and Medium-sized Enterprises (SMEs) based in the South East of England. The paper adopts a quasi-experimental design based on the analysis of multiple cases with each case replicating prior findings either literally or theoretically. The study uses a mix of survey, interview, and electronic data informed by an innovative, set-theoretic approach to distill commonalities within positive cases and differences between positive and negative cases. It shows that attracting new customers and raising the company’s profile are necessary pre-requisites for adaptive acceptance of social media policy change. Furthermore, these two conditions combined with learning to use social media effortlessly are jointly sufficient for adaptive acceptance. Theoretical, practical, and methodological implications are discussed.

History

Publication status

  • Published

File Version

  • Published version

Journal

Information Systems Frontiers

ISSN

1387-3326

Publisher

Springer Verlag

Page range

1-18

Department affiliated with

  • Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2020-02-03

First Open Access (FOA) Date

2020-02-24

First Compliant Deposit (FCD) Date

2020-01-31

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