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Non-market strategies in international business
book
posted on 2023-06-09, 20:02 authored by Roger StrangeRoger Strange, Vikrant ShirodkarVikrant Shirodkar, Steven McGuireSteven McGuireThis book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.
History
Publication status
- Published
Publisher
Springer Nature Switzerland AGVolume
2020Pages
249.0ISBN
9783030350734Series
Academy of International BusinessDepartment affiliated with
- Strategy and Marketing Publications
Research groups affiliated with
- International Business Publications
Full text available
- No
Peer reviewed?
- Yes
Editors
Roger Strange, Vikrant Shirodkar, Steven McGuireLegacy Posted Date
2020-01-02Usage metrics
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