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Non-market strategies in international business

This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business.

History

Publication status

  • Published

Publisher

Springer Nature Switzerland AG

Volume

2020

Pages

249.0

ISBN

9783030350734

Series

Academy of International Business

Department affiliated with

  • Strategy and Marketing Publications

Research groups affiliated with

  • International Business Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Roger Strange, Vikrant Shirodkar, Steven McGuire

Legacy Posted Date

2020-01-02

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