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Enterprising women: independence, finance and Virago Press, c.1976-1993
journal contribution
posted on 2023-06-09, 19:44 authored by D-M WithersVirago Press were established in 1972 and became one of the twentieth century’s most enduring publishing brands. As a women-led enterprise, articulations of independence have defined key moments in Virago’s history. This article explores two moments when the company re-structured as independent, in 1976 and 1987. To become successful, Virago had to overcome barriers that have historically hindered women’s participation in business, namely limited social capital and difficulties accessing finance. Virago founder Carmen Callil’s friendships with publisher Paul Hamlyn and printing entrepreneur Robert Gavron embedded Virago in networks of male entrepreneurial knowledge that helped shape the evolution of the company. Such networks were vital to Virago securing investment from Rothschilds Ventures Limited in 1987 who were, at that time, leading figures in the UK’s growing private equity industry. This article contributes to growing historical understanding of the synergies between financial, arts and culture industries in the 80s. It argues that while this era offered new opportunities for women to participate in business, such participation was tempered by new forms of legal and financial discipline that re-calibrated existing gender inequalities within business cultures. Due to the time periods under consideration, this article also analyses how entrepreneurial practices and opportunities for women changed dramatically with the onset of Thatcher’s ‘Enterprise Culture’.
Funding
The business of women's words: Purpose and profit in feminist publishing; G2179; LEVERHULME TRUST; RPG-2017-218
History
Publication status
- Published
File Version
- Accepted version
Journal
Twentieth Century British HistoryISSN
0955-2359Publisher
Oxford University PressExternal DOI
Department affiliated with
- Media and Film Publications
Full text available
- Yes
Peer reviewed?
- Yes