Decoding the process of social value creation by Chinese and Indian social entrepreneurs: contributory factors and contextual embeddedness

Nowadays social entrepreneurship is recognized as a two-way process, addressing both social and economic concerns that can bring social inclusion, equity, and development to disadvantaged groups in society. This aspect is particularly important and desirable within emerging economies. In these markets, which are constantly faced with profound economic and social challenges, we see the growing importance of social entrepreneurs as they take upon themselves the provision of welfare services and progressive activities. However, our understanding of the mechanisms underlying the creation of social and economic values in social enterprises, and the factors contributing to the establishment of these value creation objectives, is still rather fragmented. Our article contributes to this gap in the literature by decoding the process via which for-profit social entrepreneurs from China and India create social and economic value. In addition, by combining a deductive and an inductive approach of analysis, we offer novel insights into the context-dependent processual patterns deciphered within the two countries. A new entrepreneurial process framework that reflects the contextualized social value creation process by social entrepreneurs is thus provided.