National contexts matter: the co-evolution of sustainability standards in global value chains

Manning, Stephan, Boons, Frank, Von Hagen, Oliver and Reinecke, Juliane (2012) National contexts matter: the co-evolution of sustainability standards in global value chains. Ecological Economics, 83. pp. 197-209. ISSN 0921-8009

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Abstract

In this paper, we investigate the role of key industry and other stakeholders and their embeddedness in particular national contexts in driving the proliferation and co evolution of sustainability standards, based on the case of the global coffee industry. We find that institutional conditions and market opportunity structures in consuming countries have been important sources of standards variation, for example in the cases of Fairtrade, UTZ Certified and the Common Code for the Coffee Community (4C). In turn, supplier structures in producing countries as well as their linkages with traders and buyers targeting particular consuming countries have been key mechanisms of standards transmission and selection. Unlike prior research, which has emphasized the role of global actors and structures in promoting – and hindering – sustainability initiatives, we argue that national economic and institutional conditions in consuming and producing countries have not only served as important drivers of standards multiplicity and co-evolution, but also as catalysts for the entire global sustainability movement.

Item Type: Article
Keywords: Co-evolution, coffee industry, sustainability standards, national institutions, global value chains
Schools and Departments: University of Sussex Business School > Business and Management
Subjects: H Social Sciences > H Social Sciences (General)
Related URLs:
Depositing User: Stephan Manning
Date Deposited: 26 Sep 2019 15:56
Last Modified: 26 Sep 2019 16:00
URI: http://sro.sussex.ac.uk/id/eprint/86263

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