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RA25WP 2017 GSJ Community-based hybrid models.pdf (689.89 kB)

The strategic potential of community-based hybrid models: the case of global business services in Africa

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posted on 2023-06-09, 19:03 authored by Stephan ManningStephan Manning, Chacko G Kannothra, Nichole K Wissman-Weber
Firms in latecomer economies, such as Sub-Saharan Africa, often have limited success with traditional business models. We explain why it can be more feasible to adopt a hybrid model in such a region that combines profitability with serving local communities, e.g., by promoting inclusive employment or by targeting underserved markets. Sub-Saharan Africa supports hybrid models and social enterprises mainly through local community resources (e.g., labor, market ideas), community organizations giving access to such resources, and experience with business-community alliances. Hybrid models can benefit from such conditions when business clients and governments support the social mission and when firms are ready to target niche rather than mainstream markets. We illustrate the business potential of hybrid enterprises based on the case of ‘impact sourcing’ in global business services in Kenya and South Africa.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Global Strategy Journal

ISSN

2042-5805

Publisher

Wiley

Issue

1

Volume

7

Page range

125-149

Department affiliated with

  • Business and Management Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2019-09-26

First Open Access (FOA) Date

2019-09-26

First Compliant Deposit (FCD) Date

2019-09-26

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