RA27WP 2017 MOR Africa Business Theory.pdf (756.88 kB)
Africa business research as a laboratory for theory-building: extreme conditions, new phenomena and alternative paradigms of social relationships
journal contribution
posted on 2023-06-09, 19:03 authored by Helena Barnard, Alvaro Cuervo-Cazurra, Stephan ManningStephan ManningAfrica is an increasingly important business context, yet we still know very little about it. We review the challenges and opportunities that firms in Africa face and propose that these can serve as the basis for extending current theories and models of the firm. We do so by challenging some of the implicit assumptions and stereotypes on firms in Africa and proposing three avenues for extending theories. One is taking the extreme conditions of some Africa countries and using them as a laboratory for modifying current theories and models of the firm, as we illustrate in the case of institutional theory and the resource-based view. A second one is identifying new themes that arise from analyzing firms in Africa and their contexts of operation, and we discuss four themes: migrating multinationals and the meaning of home country, diaspora networks within and across countries, a recasting of cultural and institutional distance, and new hybrid organizational forms. A third one is developing new theories based on alternative paradigms of social relationships that have emerged in Africa that differ from those underpinning existing theories of the firm, such as kgotla and its view of community-based relationships or ubuntu and its humanizing view of relationships.
History
Publication status
- Published
File Version
- Accepted version
Journal
Management and Organization ReviewISSN
1740-8776Publisher
Cambridge University PressExternal DOI
Issue
3Volume
13Page range
467-495Department affiliated with
- Business and Management Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2019-09-27First Open Access (FOA) Date
2019-09-27First Compliant Deposit (FCD) Date
2019-09-27Usage metrics
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