Africa business research as a laboratory for theory-building: extreme conditions, new phenomena and alternative paradigms of social relationships

Barnard, Helena, Cuervo-Cazurra, Alvaro and Manning, Stephan (2017) Africa business research as a laboratory for theory-building: extreme conditions, new phenomena and alternative paradigms of social relationships. Management and Organization Review, 13 (3). pp. 467-495. ISSN 1740-8776

[img] PDF - Accepted Version
Available under License Creative Commons Attribution-NonCommercial No Derivatives.

Download (775kB)

Abstract

Africa is an increasingly important business context, yet we still know very little about it. We review the challenges and opportunities that firms in Africa face and propose that these can serve as the basis for extending current theories and models of the firm. We do so by challenging some of the implicit assumptions and stereotypes on firms in Africa and proposing three avenues for extending theories. One is taking the extreme conditions of some Africa countries and using them as a laboratory for modifying current theories and models of the firm, as we illustrate in the case of institutional theory and the resource-based view. A second one is identifying new themes that arise from analyzing firms in Africa and their contexts of operation, and we discuss four themes: migrating multinationals and the meaning of home country, diaspora networks within and across countries, a recasting of cultural and institutional distance, and new hybrid organizational forms. A third one is developing new theories based on alternative paradigms of social relationships that have emerged in Africa that differ from those underpinning existing theories of the firm, such as kgotla and its view of community-based relationships or ubuntu and its humanizing view of relationships.

Item Type: Article
Keywords: Africa, context, emerging markets, international business, theory development
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences > H Social Sciences (General)
Depositing User: Stephan Manning
Date Deposited: 27 Sep 2019 10:08
Last Modified: 27 Sep 2019 10:15
URI: http://sro.sussex.ac.uk/id/eprint/86245

View download statistics for this item

📧 Request an update