Masucci et al. 2019 RP for SROManuscript for SRO.pdf (962.24 kB)
Removing bottlenecks in business ecosystems: the strategic role of outbound open innovation
journal contribution
posted on 2023-06-09, 18:58 authored by Monica MasucciMonica Masucci, Stefano Brusoni, Carmelo CennamoThis paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.
History
Publication status
- Published
File Version
- Accepted version
Journal
Research PolicyISSN
0048-7333Publisher
ElsevierExternal DOI
Issue
1Volume
49Page range
1-17Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2019-09-09First Open Access (FOA) Date
2019-09-09First Compliant Deposit (FCD) Date
2019-09-08Usage metrics
Categories
No categories selectedLicence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC