Removing bottlenecks in business ecosystems: the strategic role of outbound open innovation

Masucci, Monica, Brusoni, Stefano and Cennamo, Carmelo (2019) Removing bottlenecks in business ecosystems: the strategic role of outbound open innovation. Research Policy, 49 (1). pp. 1-17. ISSN 0048-7333

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This paper investigates how firms can orchestrate outbound open innovation strategically to accelerate technological progress among the firms they collaborate with, thus removing technological bottlenecks in their business ecosystem. We examine how a major oil and gas producer fostered, through its internal corporate venture unit, the development of new technologies aimed at enhancing the effectiveness of the oilfield services offered by its key providers. The comparative analysis of five innovative projects suggests that two factors were critical for the successful deployment of the proposed technologies: their potential to broaden service providers’ portfolios and the possibility to retain control over the relevant intellectual property. The concurrent presence of these two factors incentivized service providers to deploy the new technologies, aligning their interests with those of the oil major company. By revealing unexplored aspects of the interplay of inter-firm collaborations and open innovation processes, this paper extends our understanding of how firms can align the incentives and activities of other actors in their business ecosystems by strategizing their open innovation initiatives.

Item Type: Article
Keywords: Business ecosystem; Open innovation; Technology bottleneck; Corporate venturing
Schools and Departments: University of Sussex Business School > Strategy and Marketing
Subjects: H Social Sciences > HD Industries. Land use. Labour > HD0028 Management. Industrial Management > HD0045 Technological innovations. Automation
Depositing User: Monica Masucci
Date Deposited: 09 Sep 2019 11:26
Last Modified: 16 Apr 2021 01:00

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