final to resubmit- 24 August 2017.pdf (429.11 kB)
A contingency view to novelty: the role of product-service strategy, sensing capability and environmental turbulence
journal contribution
posted on 2023-06-07, 06:38 authored by Mona Rashidirad, Hamid Salimian, Ebrahim SoltaniPurpose The aim of this study is to examine the impact of the fit between product-service strategy and sensing capability on novelty, and the potential moderating impact of contextual factors (i.e. technological and market turbulence) on novelty. Design/methodology/approach In line with the aim of the study, a quantitative approach is adopted and a multi-item scale survey is designed to collect primary data. Using a mixed mode survey, a total number of 491 questionnaires are collected from a sample of UK-based telecommunications firms. Multiple regression is used to test the hypotheses and predict the outcomes. Findings The results support the positive contribution of a contingency approach to the study of the impact of the fit between product-service strategy and sensing dynamic capability on novelty. The results also partially confirm the reinforcing impact of technological and market turbulence on novelty. Originality/value This study extends research on product-service strategy and sensing capability by adopting a contingency view, which intends to serve two purposes: to complement the existing reductionistic explanations and to explore how the relationship between product-service strategy and sensing capability could create novelty as well as the degree to which this relationship could be moderated in light of the external contextual factors.
History
Publication status
- Published
File Version
- Accepted version
Journal
European Business ReviewISSN
0955-534XPublisher
EmeraldExternal DOI
Issue
3Volume
30Page range
218-245Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2019-07-15First Open Access (FOA) Date
2019-07-15First Compliant Deposit (FCD) Date
2019-07-13Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC