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Same same but different: the relationship between organizational reputation and organizational public value

journal contribution
posted on 2023-06-09, 17:37 authored by Timo Meynhardt, Pepe Strathoff, Andreas Fröhlich, Steven BriegerSteven Brieger
Organizational public value and organizational reputation are different concepts stemming from independent research traditions. Nevertheless, the constructs share several similarities, which make a systematic comparison and investigation of their relationship a promising and necessary endeavor. In this paper, we compare the two constructs along seven dimensions, with special attention to the micro-level of individual psychology. Several similarities regarding strategic relevance, locus of control, measurement unit, process dynamics, and axiological nature exist. As we will see, the constructs differ significantly with respect to the basis of evaluation and their dominant logic. We draw on a recent micro-foundation of public value to elaborate on these differences and develop propositions about how the constructs are related. Public value applies a holistic basis of evaluation covering all basic values and collective frames of reference, while reputation is more adaptive. Moreover, public value follows a logic of contribution (to a collective), while reputation follows a logic of recognition (by a collective). The two constructs should not be taken as similar or used interchangeably. However, both fields can benefit from a joint theoretical basis and micro-foundation, as well as from connected research programs. Practitioners should consider both constructs in connection.

History

Publication status

  • Published

Journal

Corporate Reputation Review

ISSN

1363-3589

Publisher

Palgrave Macmillan

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2019-04-26

First Compliant Deposit (FCD) Date

2019-07-03

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