Exploring the negative aspects of consumer brand relationships through the use of relational models theory

Golf Papez, Maja and Beverland, Michael (2016) Exploring the negative aspects of consumer brand relationships through the use of relational models theory. In: BBR 2016, May 18th-20th 2016, Toronto, Canada.

Full text not available from this repository.
Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Maja Golf Papez
Date Deposited: 01 Mar 2019 09:18
Last Modified: 01 Mar 2019 09:44
URI: http://sro.sussex.ac.uk/id/eprint/82195
📧 Request an update