Opening the Black Boxes of Consumer Misbehaviors (2).pdf (39.87 kB)
Opening the black boxes of consumer misbehaviors: insights from studying online trolling
journal contribution
posted on 2023-06-09, 17:01 authored by Maja Golf PapezMaja Golf Papez, Ekant VeerOnline consumer misbehaviors, such as trolling, are widespread and poorly understood. Using actor-network theory, we explore the assemblages of human and non-human entities participating in trolling, showing that rather than managing misbehaving consumers, marketing practitioners should manage the socio-technical networks that allow and fuel these misbehaviors.
History
Publication status
- Published
File Version
- Accepted version
Journal
Advances in Consumer ResearchISSN
0098-9258Publisher
Association for Consumer ResearchVolume
45Page range
624-625Place of publication
Duluth, MNDepartment affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Editors
A. Gneezy, V. Griskevicius, P. WilliamsLegacy Posted Date
2019-03-04First Open Access (FOA) Date
2019-03-07First Compliant Deposit (FCD) Date
2019-02-25Usage metrics
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