Physically freeing: breaking taboos through online displays of the sexual self

Veer, Ekant and Golf-Papez, Maja (2018) Physically freeing: breaking taboos through online displays of the sexual self. Journal of Marketing Management, 34 (13-14). pp. 1105-1125. ISSN 0267-257X

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This research specifically looks at the societal taboo of presenting an overtly sexualised self in a public forum. Specifically, we investigate the way in which technology is being used to mediate sexual experiences between individuals and larger online communities. The research takes an exploratory look at why some users engage in Technology-Mediated Sexual Encounters (TMSEs) and the impact that these online sexual encounters can have on one’s sense of self, perceptions of freedom and expression. Beyond fantasy seeking, novel experiences, and instancy of TMSEs, the importance of perceptions of power and dominance during a TMSE are discussed, as well as the emancipatory feelings associated with being free to break taboo. The impact of engaging in TMSEs and their use in understanding sexuality and expectations of physical sexual experiences is also discussed. The implications from this research include a better understanding of how technology is being used to express one’s self online in taboo contexts.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Strategy and Marketing
Depositing User: Maja Golf Papez
Date Deposited: 28 Feb 2019 10:56
Last Modified: 04 Nov 2019 12:00

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