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Technology Mediated Sex - JMM Submission - Resubmission 180104.pdf (312.62 kB)

Physically freeing: breaking taboos through online displays of the sexual self

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journal contribution
posted on 2023-06-09, 17:01 authored by Ekant Veer, Maja Golf PapezMaja Golf Papez
This research specifically looks at the societal taboo of presenting an overtly sexualised self in a public forum. Specifically, we investigate the way in which technology is being used to mediate sexual experiences between individuals and larger online communities. The research takes an exploratory look at why some users engage in Technology-Mediated Sexual Encounters (TMSEs) and the impact that these online sexual encounters can have on one’s sense of self, perceptions of freedom and expression. Beyond fantasy seeking, novel experiences, and instancy of TMSEs, the importance of perceptions of power and dominance during a TMSE are discussed, as well as the emancipatory feelings associated with being free to break taboo. The impact of engaging in TMSEs and their use in understanding sexuality and expectations of physical sexual experiences is also discussed. The implications from this research include a better understanding of how technology is being used to express one’s self online in taboo contexts.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Journal of Marketing Management

ISSN

0267-257X

Publisher

Taylor & Francis

Issue

13-14

Volume

34

Page range

1105-1125

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2019-02-28

First Open Access (FOA) Date

2020-01-17

First Compliant Deposit (FCD) Date

2019-02-25

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