Technology Mediated Sex - JMM Submission - Resubmission 180104.pdf (312.62 kB)
Physically freeing: breaking taboos through online displays of the sexual self
journal contribution
posted on 2023-06-09, 17:01 authored by Ekant Veer, Maja Golf PapezMaja Golf PapezThis research specifically looks at the societal taboo of presenting an overtly sexualised self in a public forum. Specifically, we investigate the way in which technology is being used to mediate sexual experiences between individuals and larger online communities. The research takes an exploratory look at why some users engage in Technology-Mediated Sexual Encounters (TMSEs) and the impact that these online sexual encounters can have on one’s sense of self, perceptions of freedom and expression. Beyond fantasy seeking, novel experiences, and instancy of TMSEs, the importance of perceptions of power and dominance during a TMSE are discussed, as well as the emancipatory feelings associated with being free to break taboo. The impact of engaging in TMSEs and their use in understanding sexuality and expectations of physical sexual experiences is also discussed. The implications from this research include a better understanding of how technology is being used to express one’s self online in taboo contexts.
History
Publication status
- Published
File Version
- Accepted version
Journal
Journal of Marketing ManagementISSN
0267-257XPublisher
Taylor & FrancisExternal DOI
Issue
13-14Volume
34Page range
1105-1125Department affiliated with
- Strategy and Marketing Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2019-02-28First Open Access (FOA) Date
2020-01-17First Compliant Deposit (FCD) Date
2019-02-25Usage metrics
Categories
No categories selectedKeywords
Licence
Exports
RefWorks
BibTeX
Ref. manager
Endnote
DataCite
NLM
DC