Noel et al. Choice Experiment Review 1 Final Version.pdf (401.31 kB)
Willingness to pay for electric vehicles and vehicle-to-grid applications: a Nordic choice experiment
journal contribution
posted on 2023-06-09, 16:15 authored by Lance Noel, Andrea Papu Carrone, Anders Fjendbo Jensen, Gerardo Zarazua de Rubens, Johannes Kester, Benjamin SovacoolBenjamin SovacoolWe present the results from a choice experiment conducted across Denmark Finland, Iceland, Norway and Sweden focusing on electric vehicles and vehicle-to-grid technology. The survey involved the entire Nordic region and had >4000 respondents choosing between two versions of electric vehicles (some including vehicle-to-grid capability) as well as their preferred gasoline vehicle. We analyzed the data using a mixed logit model and present the willingness to pay for driving range, acceleration, recharging time, fuel source, and vehicle-to-grid capability. In addition, due to the cross-national nature of our data, we also present willingness-to-pay comparisons between the five Nordic countries. We find that certain attributes, like driving range and recharging time, are substantially higher than previous estimates, whereas others, like acceleration are lower. In addition, we find that some attributes vary across the five countries (such as driving range), whereas other attributes remain constant. Finally, we find that vehicle-to-grid capability, divorced of onerous contracts, is significantly positive, but only for some countries, whereas in other countries it has no value, implying greater education and awareness of vehicle-to-grid is necessary if it is to accelerate electric vehicle adoption.
History
Publication status
- Published
File Version
- Accepted version
Journal
Energy EconomicsISSN
0140-9883Publisher
ElsevierExternal DOI
Volume
78Page range
525-534Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-12-14First Open Access (FOA) Date
2020-06-18First Compliant Deposit (FCD) Date
2018-12-14Usage metrics
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