Special Issue: Marketing as an integrator in integrated health

Keeling, Debbie Isobel, Rigby, Michael, de Ruyter, Ko, Bove, Liliana L and Stern, Philip J, eds. (2018) Special Issue: Marketing as an integrator in integrated health. European Journal of Marketing, 52 (11). ISSN 0309-0566

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Item Type: Edited Special Journal Issue
Additional Information: Contents: 1) Marketing as an Integrator in Integrated Care: Guest Editorial (Keeling DI, Rigby M, de Ruyter K, Bove L & Stern P 2) “I just don’t feel like myself anymore”: putting the patient’s voice into integrated care (Ferguson S) 3) Practitioner Commentary on “I just don’t feel like myself anymore”: putting the patient’s voice into integrated care (Carroll A) 4) Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care (Orazi DC & Newton FJ) 5) Practitioner Commentary on Collaborative authenticity: How stakeholder-based source effects influence message evaluations in integrated care (Mueller S) 6) Incorporating digital self-services into integrated mental health care: a physician’s perspective (Taiminen HSM, Saraniemi S & Parkinson J) 7) Practitioner Commentary on Incorporating digital self-services into integrated mental health care: a physician’s perspective (Davies R) 8) A paradoxical dynamic in a service labyrinth: insights from HIV care (Cruz AGB, Snuggs E & Tsarenko Y) 9) Practitioner Commentary on A paradoxical dynamic in a service labyrinth: insights from HIV care (Dols M)
Schools and Departments: School of Business, Management and Economics > Strategy and Marketing
Subjects: H Social Sciences
Depositing User: Debbie Keeling
Date Deposited: 23 Nov 2018 16:54
Last Modified: 04 Nov 2019 11:40
URI: http://sro.sussex.ac.uk/id/eprint/80383
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