US UK Marketing Dictionaries Oct 2018a.pdf (316.24 kB)
Contrasts in American and British dictionary cultures: the view from marketing
How dictionaries are marketed gives a picture of the ways in which dictionary publishers help to create, support, and maintain the contrasting “dictionary cultures” of the UK and US. Such materials show American dictionaries promoted as a tool for people from all walks of life, able to help in social, educational, and economic advancement. British domestic dictionary promotion, on the contrary, has focused more on the accuracy of the record of the language, with some attention to enjoyment of language. This article draws on archival materials concerning Merriam-Webster and Oxford University Press one-volume dictionaries in the twentieth century and situates them within the context of the culture of the written word in the US and UK.
Funding
British and American Dictionary Cultures; G1681; BRITISH ACADEMY; SG151037
History
Publication status
- Published
File Version
- Accepted version
Journal
Dictionaries: Journal of the Dictionary Society of North AmericaISSN
0197-6745Publisher
Dictionary Society of North AmericaExternal DOI
Issue
2Volume
39Page range
1-30Department affiliated with
- English Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-11-02First Open Access (FOA) Date
2019-01-02First Compliant Deposit (FCD) Date
2018-11-05Usage metrics
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