Contrasts in American and British dictionary cultures: the view from marketing

Murphy, M Lynne (2018) Contrasts in American and British dictionary cultures: the view from marketing. Dictionaries: Journal of the Dictionary Society of North America, 39 (2). pp. 1-30. ISSN 0197-6745

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How dictionaries are marketed gives a picture of the ways in which dictionary publishers help to create, support, and maintain the contrasting “dictionary cultures” of the UK and US. Such materials show American dictionaries promoted as a tool for people from all walks of life, able to help in social, educational, and economic advancement. British domestic dictionary promotion, on the contrary, has focused more on the accuracy of the record of the language, with some attention to enjoyment of language. This article draws on archival materials concerning Merriam-Webster and Oxford University Press one-volume dictionaries in the twentieth century and situates them within the context of the culture of the written word in the US and UK.

Item Type: Article
Keywords: advertisement, American lexicography, British lexicography, dictionary culture, history, marketing, Merriam-Webster, Oxford University Press
Schools and Departments: School of English > English
Related URLs:
Depositing User: Lynne Murphy
Date Deposited: 02 Nov 2018 09:33
Last Modified: 02 Jul 2019 13:02

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Project NameSussex Project NumberFunderFunder Ref
British and American Dictionary CulturesG1681BRITISH ACADEMYSG151037