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Investigating the role of cognitive and emotional incoherence in choice processes

presentation
posted on 2023-06-09, 15:18 authored by Xuan NguyenXuan Nguyen, John Roberts, Songting Dong
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History

Publication status

  • Published

Presentation Type

  • paper

Event name

2018 INFORMS Marketing Science Conference

Event location

Pennsylvania, USA

Event type

conference

Event date

14-16 June 2018

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2018-10-05

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