Exploiting emerging market complementarities: delayed, then accelerated internationalisation in a technology EMNE

Robertson, Nic and Luiz, John (2019) Exploiting emerging market complementarities: delayed, then accelerated internationalisation in a technology EMNE. Multinational Business Review, 27 (1). pp. 54-76. ISSN 1525-383X

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Structured Abstract
Purpose: The paper explores the delayed, then accelerated internationalisation of an emerging multinational enterprise (EMNE), with a particular focus on the media technology sector, and how it exploited complementarities between emerging markets.
Design/methodology/approach: The research is qualitative in nature and focuses on the expansion of a South African media technology EMNE case study that has a footprint in over 130 countries and has one of the largest market capitalisations of any media company outside the US and China.
Findings: EMNEs have unique capabilities in navigating uncertain institutional environments in emerging markets and are able to capitalise upon the institutional complementarities between their home and host countries. This may facilitate the recognition of market opportunities and the harnessing of new technologies to meet these opportunities in complementary markets for accelerated internationalisation.
Practical implications: EMNEs must capitalise upon the institutional complementarities between home and host country locations and use this to take advantage of identified market opportunities. This creates the possibility for a process of accelerated internationalisation. New technologies are creating particular market opportunities in emerging markets which can be exploited by EMNEs.
Originality/value: We provide a framework which illustrates how an EMNE can exploit complementarities between emerging markets to identify market opportunities, capitalise upon institutional similarities, and harness new technologies in the process.

Item Type: Article
Keywords: Emerging markets, Emerging market multinational enterprises, Accelerated internationalisation, Institutional complementarity
Schools and Departments: University of Sussex Business School > Strategy and Marketing
Subjects: H Social Sciences > HD Industries. Land use. Labour > HD2350.8 Large industry. Factory system. Big business > HD2709 Corporations Including international business enterprises, diversification, industrial concentration, public utilities
Depositing User: John Luiz
Date Deposited: 05 Oct 2018 13:21
Last Modified: 04 Nov 2019 11:33
URI: http://sro.sussex.ac.uk/id/eprint/79082

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