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Who buys new energy vehicles in china? Assessing social-psychological predictors of purchasing awareness, intention, and policy
journal contribution
posted on 2023-06-09, 13:20 authored by Huibin Du, Diyi Liu, Benjamin SovacoolBenjamin Sovacool, Yuru Wang, Shoufeng Ma, Rita Yi Man LiThis paper investigates the salience of social-psychological factors in explaining why drivers purchase (or fail to purchase) New Energy Vehicles (NEVs)—including hybrid electric vehicles, battery electric vehicles, and fuel cell electric vehicles—in China. A questionnaire measuring six dimensions (including attitudes, subjective norms, perceived behavioral control, personal norms, low-carbon awareness and policy) was distributed in Tianjin, where aggressive policy incentives for NEVs exist yet adoption rates remain low. Correlation analysis and hierarchical multiple regression analyses are applied data collected through 811 valid questionnaires. We present three main findings. First, there is an “awareness-behavior gap” whereby low-carbon awareness has a moderating effect on purchasing behavior via psychological factors. Second, subjective norms has a stronger influence on intention to purchase New Energy Vehicles than other social-psychological factors. Third, acceptability of government policies has positive significant impact on adoption of New Energy Vehicles, which can provide reference potential template for other countries whose market for New Energy Vehicles is also in an early stage.
History
Publication status
- Published
File Version
- Accepted version
Journal
Transportation Research Part F Traffic Psychology and BehaviourISSN
1369-8478Publisher
ElsevierExternal DOI
Volume
58Page range
56-69Department affiliated with
- SPRU - Science Policy Research Unit Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2018-05-17First Open Access (FOA) Date
2019-06-15First Compliant Deposit (FCD) Date
2018-05-17Usage metrics
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