Who buys new energy vehicles in china? Assessing social-psychological predictors of purchasing awareness, intention, and policy

Du, Huibin, Liu, Diyi, Sovacool, Benjamin, Wang, Yuru, Ma, Shoufeng and Yi Man Li, Rita (2018) Who buys new energy vehicles in china? Assessing social-psychological predictors of purchasing awareness, intention, and policy. Transportation Research Part F Traffic Psychology and Behaviour, 58. pp. 56-69. ISSN 1369-8478

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Abstract

This paper investigates the salience of social-psychological factors in explaining why drivers purchase (or fail to purchase) New Energy Vehicles (NEVs)—including hybrid electric vehicles, battery electric vehicles, and fuel cell electric vehicles—in China. A questionnaire measuring six dimensions (including attitudes, subjective norms, perceived behavioral control, personal norms, low-carbon awareness and policy) was distributed in Tianjin, where aggressive policy incentives for NEVs exist yet adoption rates remain low. Correlation analysis and hierarchical multiple regression analyses are applied data collected through 811 valid questionnaires. We present three main findings. First, there is an “awareness-behavior gap” whereby low-carbon awareness has a moderating effect on purchasing behavior via psychological factors. Second, subjective norms has a stronger influence on intention to purchase New Energy Vehicles than other social-psychological factors. Third, acceptability of government policies has positive significant impact on adoption of New Energy Vehicles, which can provide reference potential template for other countries whose market for New Energy Vehicles is also in an early stage.

Item Type: Article
Schools and Departments: University of Sussex Business School > SPRU - Science Policy Research Unit
Depositing User: Ellie Leftley
Date Deposited: 17 May 2018 11:48
Last Modified: 01 Jul 2019 12:31
URI: http://sro.sussex.ac.uk/id/eprint/75909

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