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Making accounting interesting: achieving the impossible through storytelling?

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posted on 2023-06-09, 12:45 authored by Frances Miley, Andrew Read
This research examines the use of creative student-led story presentations to overcome negative perceptions about accounting. It compares two groups of students: one group is enrolled in an accounting degree and the other group is studying a single course of accounting in a non-accounting degree program. While the non-accounting students responded positively and their perception of accounting was enhanced, there was little change in the attitude to accounting of the group enrolled in an accounting degree. Reflections on the results, the different responses of the two groups and the potential of creative storytelling approaches in university teaching conclude this chapter.

History

Publication status

  • Published

Publisher

Common Ground Publishing LLC

Page range

111-122

Book title

Disciplines: the lenses of learning

ISBN

9781612293660

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • No

Editors

Kathryn Coleman, Adele Flood

Legacy Posted Date

2018-04-05

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