Reid, Matthew, Sparks, Paul and Jessop, Donna C (2018) The effect of self-identity alongside perceived importance within the theory of planned behaviour. European Journal of Social Psychology, 48 (6). pp. 883-889. ISSN 0046-2772
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Abstract
Self-identity often predicts behavioural intentions after standard theory of planned behaviour (TPB) components are accounted for (Rise, Sheeran, & Hukkelberg, 2010). However, Fishbein and Ajzen (2010) claim this is due to conceptual similarity between self-identity and perceived importance of the behaviour. We examined this claim within the context of recycling food waste. Participants (N = 113) completed questionnaires assessing intentions, attitude, perceived behavioural control, perceived norms, perceived importance, self-identity, and past behaviour. Confirmatory factor analysis indicated that self-identity and perceived importance were distinct constructs. Further, after accounting for TPB components and perceived importance, self-identity explained a significant amount of additional variance in intentions. The present findings therefore do not support Fishbein and Ajzen’s (2010) argument against the predictive utility of self-identity.
Item Type: | Article |
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Keywords: | self-identity, attitude, Theory of Planned Behaviour, recycling |
Schools and Departments: | School of Psychology > Psychology |
Depositing User: | Ellena Adams |
Date Deposited: | 28 Mar 2018 14:46 |
Last Modified: | 01 Jul 2019 16:02 |
URI: | http://sro.sussex.ac.uk/id/eprint/74203 |
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