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Staying grounded? Applying the theory of planned behaviour to explore motivations to reduce air travel

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posted on 2023-06-09, 12:22 authored by Alistair Morten, Birgitta Gatersleben, Donna JessopDonna Jessop
Air travel has been highlighted as a key environmental behaviour contributing to climate change. Given this, there is a surprising lack of theory-based research aimed at identifying factors that underpin motivation to reduce the number of flights taken. This study explored whether an extended theory of planned behaviour (TPB) model could be usefully applied to identify significant predictors of intentions to reduce the number of flights taken for leisure, holidays or to visit family or friends. Results supported the predictive utility of the TPB; the extended model was able to account for 52% of the variance in intentions over and above past behaviour and socio-demographic variables. Attitudes, subjective norms and behaviour-specific self-identity emerged as significant linear predictors. Findings support the utility of applying the TPB to air travel and suggest key variables which could be targeted in interventions to promote motivation to reduce the number of flights taken.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Transportation Research Part F: Traffic Psychology and Behaviour

ISSN

1369-8478

Publisher

Elsevier

Volume

55

Page range

297-305

Department affiliated with

  • Psychology Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2018-03-06

First Open Access (FOA) Date

2019-04-05

First Compliant Deposit (FCD) Date

2018-03-02

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