Tools
Ramanathan, Usha, Subramanian, Nachiappan and Parrot, Guy (2017) Social media and successful retail operations in the hyper-customisation era [blog post]. The London School of Economics and Political Science.
Full text not available from this repository.
Official URL: http://blogs.lse.ac.uk/businessreview/2017/07/27/s...
Abstract
It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott
Item Type: | Other |
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Schools and Departments: | University of Sussex Business School > Business and Management |
Depositing User: | Nachiappan Subramanian |
Date Deposited: | 09 Aug 2017 15:05 |
Last Modified: | 09 Aug 2017 15:05 |
URI: | http://sro.sussex.ac.uk/id/eprint/69706 |