Ramanathan, Usha, Subramanian, Nachiappan and Parrot, Guy (2017) Social media and successful retail operations in the hyper-customisation era [blog post]. The London School of Economics and Political Science.

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Abstract

It's possible to increase both customer satisfaction and profitability, but careful planning is needed, write Usha Ramanathan, Nachiappan (Nachi) Subramanian and Guy Parrott

Item Type:	Other
Schools and Departments:	University of Sussex Business School > Business and Management
Depositing User:	Nachiappan Subramanian
Date Deposited:	09 Aug 2017 15:05
Last Modified:	09 Aug 2017 15:05
URI:	http://sro.sussex.ac.uk/id/eprint/69706

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