Strategies for managing the relational self: the case of women’s consumption of cosmetics

Liu, Chihling, Keeling, Debbie Isobel and Hogg, Margaret (2013) Strategies for managing the relational self: the case of women’s consumption of cosmetics. 2013 European Association for Consumer Research (ACR) on European Advances in Consumer Research, Barcelona, Spain, 4-7 July 2013. Published in: E - European Advances in Consumer Research. 10 118-119. Association for Consumer Research ISBN 9780915552733

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Abstract

We challenge the ongoing social stigma of how beauty and artifice contribute to the sexual objectification of women and explore women’s relational selves via the context of cosmetics consumption. Unstructured phenomenological interviews reveal four different strategies for managing the relational self, across assorted social spaces.

Item Type: Conference Proceedings
Schools and Departments: University of Sussex Business School > Strategy and Marketing
Subjects: H Social Sciences > H Social Sciences (General)
Related URLs:
Depositing User: Debbie Keeling
Date Deposited: 28 Jun 2017 10:40
Last Modified: 25 Mar 2021 13:19
URI: http://sro.sussex.ac.uk/id/eprint/68838

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