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Consumer perceptions of interactive service robots: a value-dominant logic perspective

conference contribution
posted on 2023-06-09, 06:55 authored by Willy Barnett, Adrienne Foos, Thorsten Gruber, Debbie KeelingDebbie Keeling, Kathleen Keeling, Linda Nasr
We propose a “Value-Dominant Logic” approach to complement HRI research by integrating two well-known user-centric methodologies from the field of marketing. From the results of laddering interviews accompanied by a visual projective technique we show that consumer value perceptions of robots in a retail service environment are of a paradoxical nature where behavioral and social norms are expected of the robot, yet not for the user. Our consumer oriented value-based approach can contribute to the field of HRI by providing a complementary means of user-centered design/ methodology/requirements gathering and additional multidisciplinary collaborations.

History

Publication status

  • Published

File Version

  • Published version

Journal

Conference proceedings of the 23rd IEEE International Symposium on Robot and Human Interactive Communication; Edinburgh, Scotland, UK; 25-29 August 2014

ISSN

1944-9445

Publisher

Institute of Electrical and Electronics Engineers

Page range

1134-1139

ISBN

9781479967636

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-06-28

First Compliant Deposit (FCD) Date

2017-06-27

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