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Re-examining value co-creation in the age of interactive service robots

conference contribution
posted on 2023-06-09, 06:55 authored by Willy Barnett, Adrienne Foos, Thorsten Gruber, Debbie KeelingDebbie Keeling, Kathleen Keeling, Linda Nasr
With robots increasingly considered as viable service agents, marketers must explore the nature of value co-creation during service interactions and the consequences for the wider nature of relationships between service providers and customers. This study investigates the nature of the direct interaction between humans and robots and the implications for value co-creation. The aim is to reveal the underlying structures that influence user opinions of robot roles and value-in-use, and so inform the debate on social implications of robot service. Such insights will create awareness for the changing nature of service encounters and help marketers promote positive interactions.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Rediscovering the essentiality of marketing: proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Publisher

Springer Verlag

Page range

417-422

Event name

Academy of Marketing Science. World Marketing Congress 18

Event location

Bari, Italy

Event type

conference

Event date

July 14-18, 2015

ISBN

9783319298764

Series

Developments in marketing science: proceedings of the Academy of Marketing Science

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Editors

Luca Petruzzellis, Russell S Winer

Legacy Posted Date

2017-06-28

First Open Access (FOA) Date

2017-06-28

First Compliant Deposit (FCD) Date

2017-06-27

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