[Blog] Saying ‘sorry’ – and showing that you mean it

We discuss evidence of contrition in the annual reports of two global companies which had both been involved in unfortunate incidents: BP, following the Deepwater Horizon oil platform explosion and subsequent oil spill in the Gulf of Mexico in April 2010; and Toyota, after its recall of 9 million vehicles for faulty accelerator cables in late 2009 and early 2010.