[Macmillan Dictionary Blog] Saying ‘sorry’ – and showing that you mean it

Williams, Simon and Winchester, Jules (2012) [Macmillan Dictionary Blog] Saying ‘sorry’ – and showing that you mean it. Macmillan.

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We discuss evidence of contrition in the annual reports of two global companies which had both been involved in unfortunate incidents: BP, following the Deepwater Horizon oil platform explosion and subsequent oil spill in the Gulf of Mexico in April 2010; and Toyota, after its recall of 9 million vehicles for faulty accelerator cables in late 2009 and early 2010.

Item Type: Other
Keywords: Pragmatics, contrition, crisis communication
Schools and Departments: School of English > Sussex Centre for Language Studies
Depositing User: Simon Williams
Date Deposited: 26 Jun 2017 15:40
Last Modified: 26 Jun 2017 15:40
URI: http://sro.sussex.ac.uk/id/eprint/68769
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