An integrated communication strategy for health service managers

Irving, Pauline and Tourish, Dennis (1994) An integrated communication strategy for health service managers. Journal of Management in Medicine, 8 (6). pp. 53-57. ISSN 0268-9235

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Highlights the importance of communication as a management activity. In particular, examines ways in which internal and external communication strategies can be integrated. To this end, proposes a communication strategy sequence which provides a robust methodology for gathering data and informing decision making regarding communication needs. Details the four key steps in the sequence and provides examples from work done in Northern Ireland. Discusses the principles and practices of data collection and emphasizes the importance of securing the commitment of senior managers. Examines the costs and benefits of introducing comprehensive communication programmes and points out organizational advantages.

Item Type: Article
Schools and Departments: University of Sussex Business School > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 13 Jun 2017 10:25
Last Modified: 13 Jun 2017 10:25
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