Hargie, Colin and Tourish, Dennis (1996) Corporate communication in the management of innovation and change. Corporate Communications: An International Journal, 1 (2). pp. 3-11. ISSN 1356-3289

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Abstract

Organizations seek to innovate in order to improve their effectiveness. There is, however, some confusion about what the concept of innovation actually refers to and what is involved in the process of innovation. Attempts to clarify the meaning and nature of organizational innovation and examines a number of key communication factors which innovators should take into account.

Item Type:	Article
Schools and Departments:	University of Sussex Business School > Business and Management
Depositing User:	Stacey Goldup
Date Deposited:	13 Jun 2017 10:12
Last Modified:	13 Jun 2017 10:12
URI:	http://sro.sussex.ac.uk/id/eprint/68532

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