Transforming internal communication at Bombardier Aerospace: a study in feedback

Tourish, Dennis, Adams, Iain and Gilmore, Kerry-Ann (1999) Transforming internal communication at Bombardier Aerospace: a study in feedback. Journal of Communication Management, 4 (1). pp. 64-76. ISSN 1363-254X

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This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feed‐back‐seeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered.

Item Type: Article
Keywords: Internal communication, Strategic focus, Feedback systems
Schools and Departments: University of Sussex Business School > Business and Management
Depositing User: Stacey Goldup
Date Deposited: 13 Jun 2017 06:17
Last Modified: 13 Jun 2017 06:17
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