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Transforming internal communication at Bombardier Aerospace: a study in feedback
journal contribution
posted on 2023-06-09, 06:39 authored by Dennis TourishDennis Tourish, Iain Adams, Kerry-Ann GilmoreThis paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feed-back-seeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered.
History
Publication status
- Published
Journal
Journal of Communication ManagementISSN
1363-254XPublisher
EmeraldExternal DOI
Issue
1Volume
4Page range
64-76Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2017-06-13Usage metrics
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