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Transforming internal communication at Bombardier Aerospace: a study in feedback

journal contribution
posted on 2023-06-09, 06:39 authored by Dennis TourishDennis Tourish, Iain Adams, Kerry-Ann Gilmore
This paper discusses the internal communication challenges facing a large manufacturing company in Northern Ireland. Employee surveys revealed unacceptable levels of dissatisfaction with communication, and a poor flow of information on key corporate issues. A communication strategy was developed, in response to these findings. The centrepiece of the strategy was a training programme for managers. This was designed to promote feed-back-seeking behaviours. This programme was piloted in one area, with a view to rolling it gradually throughout the rest of the organisation. The programme concerned is discussed in depth, and evidence presented as to its effectiveness. Its wider relevance, for other organisations, is also considered.

History

Publication status

  • Published

Journal

Journal of Communication Management

ISSN

1363-254X

Publisher

Emerald

Issue

1

Volume

4

Page range

64-76

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2017-06-13

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