Warp’s music videos: affective communities, genre, and gender in electronic/dance music’s visual aesthetic

Haddon, Mimi (2019) Warp’s music videos: affective communities, genre, and gender in electronic/dance music’s visual aesthetic. Journal of British Cinema and Television, 16 (4). pp. 571-590. ISSN 1743-4521

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Abstract

This article examines Warp's music videos primarily from the ‘Warp Vision’ era of 1989–2004. I adopt a multidisciplinary approach and map three analytical perspectives. Firstly, I look at the videos' origins in Sheffield's electronic/dance music scene of the early 1990s. I then consider the way in which Warp's visual aesthetic refracts a gendered and raced identity through the lens of cult fandom and the ‘techno-geek’. Finally, I scrutinise the gendered division of labour involved in the making of Warp's music videos and consider how production studies might enhance current approaches to the study of music video.

Item Type: Article
Keywords: electronic/dance music, music video, Warp, gender, genre, scenes
Schools and Departments: School of Media, Film and Music > Music
Depositing User: Mimi Haddon
Date Deposited: 05 May 2017 12:27
Last Modified: 08 Oct 2019 13:27
URI: http://sro.sussex.ac.uk/id/eprint/67710

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