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Warp’s music videos: affective communities, genre, and gender in electronic/dance music’s visual aesthetic

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journal contribution
posted on 2023-06-09, 06:09 authored by Mimi HaddonMimi Haddon
This article examines Warp's music videos primarily from the ‘Warp Vision’ era of 1989–2004. I adopt a multidisciplinary approach and map three analytical perspectives. Firstly, I look at the videos' origins in Sheffield's electronic/dance music scene of the early 1990s. I then consider the way in which Warp's visual aesthetic refracts a gendered and raced identity through the lens of cult fandom and the ‘techno-geek’. Finally, I scrutinise the gendered division of labour involved in the making of Warp's music videos and consider how production studies might enhance current approaches to the study of music video.

History

Publication status

  • Published

File Version

  • Accepted version

Journal

Journal of British Cinema and Television

ISSN

1743-4521

Publisher

Edinburgh University Press

Issue

4

Volume

16

Page range

571-590

Department affiliated with

  • Music Publications

Full text available

  • Yes

Peer reviewed?

  • Yes

Legacy Posted Date

2017-05-05

First Open Access (FOA) Date

2019-10-01

First Compliant Deposit (FCD) Date

2017-05-05

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