EJL_Environmentalism_Culture_Jamming.pdf (420.93 kB)
Culture jamming and brandalism for the environment: the logic of appropriation
This article explores creative activism for environmentalism through an examination of culture jamming. Specifically, it looks to the action of the Brandalism project during COP21. This was the replacement of bus stop advertising with original artworks. This form of creative activism is unique in that it addresses the advertising industry as a key battlefield over cultural meaning and environmental sustainability. Through its use of the logic of appropriation inherent in culture jamming, this case challenges critiques about the incorporation of culture jamming within consumer culture. This work theorizes the case through the new politics of consumption, political consumerism, and culture jamming. It argues for the logic of appropriation, before it introduces the case study and explores the visual narratives of environmentalism: corporate greed, inadequate politicians, consumer saturation, Earth in mourning, and public commitment to the environment. Finally, it evaluates the contribution of Brandalism as a form of creative activism for environmentalism.
History
Publication status
- Published
File Version
- Accepted version
Journal
Popular CommunicationISSN
1540-5702Publisher
Taylor & FrancisExternal DOI
Issue
4Volume
15Page range
311-327Department affiliated with
- Media and Film Publications
Full text available
- Yes
Peer reviewed?
- Yes
Legacy Posted Date
2017-03-07First Open Access (FOA) Date
2018-10-22First Compliant Deposit (FCD) Date
2017-03-07Usage metrics
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