Crowdsourcing based business models: in search of evidence for innovation 2.0

Marjanovic, Sonja, Fry, Caroline and Chataway, Joanna (2012) Crowdsourcing based business models: in search of evidence for innovation 2.0. Science and Public Policy, 39 (3). pp. 318-332. ISSN 0302-3427

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Open innovation has gained increased attention as a potential paradigm for improving innovation performance. This paper addresses crowdsourcing, an under-researched type of open innovation that is often enabled by the web. We focus on a type of crowdsourcing where financial rewards exist, where a crowd is tasked with solving problems which solution seekers anticipate to be empirically provable, but where the source of solutions is uncertain and addressing the challenge in-house perceived to be too high-risk. There is a growing recourse to crowdsourcing, but we really know little about its effectiveness, best practices, challenges and implications. We consider the shift to more open innovation trajectories over time, define crowdsourcing as an open innovation model, and clarify how crowdsourcing differs from other types of 'open' innovation (e.g. outsourcing and open-source). We explore who is crowdsourcing and how, looking at the potential diversity and core features and variables implicated in crowdsourcing models.

Item Type: Article
Keywords: Business development, Innovation, Modeling, Outsourcing, Paradigm shift, Performance assessment, Technological change, World Wide Web
Schools and Departments: University of Sussex Business School > SPRU - Science Policy Research Unit
Depositing User: Stacey Goldup
Date Deposited: 07 Nov 2016 15:25
Last Modified: 07 Nov 2016 15:25
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