The role of visual attention in product selection

Luca, Ruxandra, Tuk, Mirjam A and Eisingerich, Andreas B (2016) The role of visual attention in product selection. In: Association for Consumer Research, October 27-29, Berlin, Germany.

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The cognitive impact of pop-up ads is not well known: while designed to inform they also interfere with online browsing behaviour. The purpose of this project is to investigate how the visual system filters ads, depending on their location, colour and duration, and how this subsequently affects preferences for products.

Item Type: Conference or Workshop Item (Poster)
Schools and Departments: University of Sussex Business School > Business and Management
Depositing User: Ruxandra Luca
Date Deposited: 01 Nov 2016 07:15
Last Modified: 03 Nov 2017 10:16
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