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Strategies for sustainable cotton: comparing niche with mainstream markets

journal contribution
posted on 2023-06-09, 03:04 authored by Lydia Illge, Lutz Preuss
This case study examines the strategies by two very different types of textile companies for supplying garments in a more sustainable way: Sweden-based H&M, a large international firm, and hessnatur of Germany, a small niche player. In particular, the case discusses the strategies the two companies have adopted with regard to managing supplier relations and monitoring adherence to social and environmental standards. The case also discusses the respective implications the two companies' strategies have on society. It aims to stimulate critical thinking regarding the multiple ways in which corporate strategies affect the sustainability footprint of both the company and the wider society in which the company is embedded. The case study should thus be of interest to students of strategic management, but also be useful to those interested in sustainable development or supply chain management.

History

Publication status

  • Published

Journal

Corporate Social Responsibility and Environmental Management

ISSN

1535-3958

Publisher

John Wiley & Sons

Issue

2

Volume

19

Page range

102-113

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-09-22

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