The risky business of postfeminist beauty

Dosekun, Simidele (2017) The risky business of postfeminist beauty. In: Elias, Ana Sofia, Gill, Rosalind and Scharff, Christina (eds.) Aesthetic labour: rethinking beauty politics in neoliberalism. Palgrave McMillan. ISBN 9781137477644

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This chapter explores the risks involved in women’s beauty practice under conditions of neoliberal postfeminism, drawing on a research project on young Nigerian women who fashion themselves in ‘spectacularly feminine style.’ It argues that with the postfeminist intensification of beauty norms, attended by the commodified proliferation of beauty technologies, the pursuit of beauty comes to pose heightened embodied and psychic risks for women. The chapter explores the research participants’ constructions of their ‘choice’ to take on such risk and their strategies to manage and mitigate it. It proposes the new theoretical concepts of ‘aesthetic vigilance’ and ‘aesthetic rest’ as entrepreneurial practices of risk-managing one’s attachments to beauty and its technologies so as to better maintain rather than resist them.

Item Type: Book Section
Schools and Departments: School of Media, Film and Music > Media and Film
Depositing User: Simidele Dosekun
Date Deposited: 19 Sep 2016 08:33
Last Modified: 24 Aug 2017 11:48
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