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Scaling inclusive digital innovation successfully: the case of crowdfunding social enterprises

journal contribution
posted on 2023-06-09, 01:19 authored by Anke SchwittayAnke Schwittay, Paul Braund
There is a growing interest in how organizations and initiatives that innovate to use information and communication technologies for development (ICTD) can scale their operations, reach and impact. This article takes a systemic and socio-technical approach to analyse the successful scaling of a crowdfunding social enterprise. It traces the growth of the ‘innofusion’ network of the world's first person-to-person microlending platform, with particular emphasis on practices of balancing along three dimensions: (1) the need for standardization to manage expansion across highly diverse geographical contexts and for adaptation, customization and diversification to produce locally meaningful impact; (2) online and offline strategies and (3) business and social aspects of the organization. Processes of techno-financial scaling made possible by organizational and technological innovation at the social enterprise, which is embedded in the San Francisco Bay Area's techno-entrepreneurial milieu, also enabled financial innovation among platform partners in developing countries.

History

Publication status

  • Published

Journal

Innovation and Development

ISSN

2157-930X

Publisher

Taylor & Francis

Issue

1

Volume

6

Page range

15-29

Department affiliated with

  • Anthropology Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-05-20

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