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Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters

journal contribution
posted on 2023-06-09, 00:41 authored by Antonella Zucchella, Birgit Hagen, Stefano Denicolai, Monica MasucciMonica Masucci
This study investigates the interplay of firms' business strategies and their export activities, with a special emphasis on the role of niche strategies in the early and fast internationalization of new and young ventures. By coupling theoretical arguments with case-based empirical evidence, we offer insights on how the niche strategic pattern can influence internationalisation. Furthermore, we discuss the evolution over time of this strategic pattern. Our case evidence sheds light on the mechanism underpinning both the niche explorative phase, in which opportunity creation and enactment processes take place, and the niche exploitative phase, in which the strategic pattern is refined and supports increasing internationalisation. Our findings uncover the critical role of reputational assets in sustaining over time the global competitive positioning of early and fast exporters.

History

Publication status

  • Published

Journal

International Journal of Export Marketing

ISSN

2059-089X

Publisher

Inderscience

Issue

1

Volume

1

Page range

27-47

Department affiliated with

  • Strategy and Marketing Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2016-04-04

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