Boukis, Achilleas, Gounaris, Spiros and Lings, Ian (2014) Identifying determinants of employees’ brand performance in the delivery of interpersonal services. In: 2014 Global Marketing Conference, July 15 - 18, Singapore.

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Abstract

This study explores how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Two mechanisms are proposed: increasing employee fit with the service environment and enhancing employee brand knowledge/identification. Insights from equity theory and the person-environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee-organization fit (E-O fit), employee-supervisor fit (E-S fit) and employee-job fit (E-J fit) and the consequences of IMO on employee brand knowledge and brand identification. In addition, their role for front-line employee brand enactment is examined.

Item Type:	Conference or Workshop Item (Paper)
Schools and Departments:	University of Sussex Business School > Business and Management
Depositing User:	Achilleas Boukis
Date Deposited:	20 Jan 2016 08:43
Last Modified:	20 Jan 2016 08:43
URI:	http://sro.sussex.ac.uk/id/eprint/59329

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