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Identifying determinants of employees’ brand performance in the delivery of interpersonal services
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posted on 2023-06-09, 00:05 authored by Achilleas Boukis, Spiros Gounaris, Ian LingsThis study explores how the adoption of internal market orientation (IMO) can enhance front-line employee brand enactment within an interpersonal service setting. Two mechanisms are proposed: increasing employee fit with the service environment and enhancing employee brand knowledge/identification. Insights from equity theory and the person-environment paradigm are drawn upon to develop a theoretical model describing the impact of IMO on employee-organization fit (E-O fit), employee-supervisor fit (E-S fit) and employee-job fit (E-J fit) and the consequences of IMO on employee brand knowledge and brand identification. In addition, their role for front-line employee brand enactment is examined.
History
Publication status
- Published
Presentation Type
- paper
Event name
2014 Global Marketing ConferenceEvent location
SingaporeEvent type
conferenceEvent date
July 15 - 18Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2016-01-20Usage metrics
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